Branding
Task
The client’s firm was not as well-known as someone of the rival global consulting firms and was experiencing issues in converting prospects into clients because of the perceived high costs of its solutions. However, our research confirmed that the company’s focused ability to bring integrated sales and marketing solutions to the marketplace and to make an impact where it really mattered was not only a substantial point of differentiation, it was essential in empowering companies to meet their sales and revenue challenges with confidence and precision.
We did the following:
- Design and Development of brand for the Client services:
- conceptualization and design services;
- content development
Result
The brand strategy was brought to life with a new visual identity system that unified the company worldwide, a verbal lexicon, and internal training programs designed to build momentum and acceptance.
With evidence-based research, an inspiring vision, and a compelling value proposition in hand, our team worked with our client to develop a new brand positioning platform—one that reflected the company’s true value in the marketplace.
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