Ads Services
Task
Our team trafficked this campaign towards people that were the client’s customers. We also set a minimum of 75% Viewability in the Ad Server. The campaign runs across Ads Publishers together with hand-selected websites via our Audience Reach offering, bought programmatically. The campaign was run over 7 weeks and was capped to increase performance, and maximize reach. The campaign was geo-targeted to UK and US only.
What we did in general:
- Media Buying
- Contextual Advertising
- Mobile Advertising
Result
As a result, leads increased from an average of 37/day to 90/day resulting in 8 franchises citywide
Enrolments hiked from 90/year to 390/year using Google Ads.
Also, we:
- Delivered an over campaign Click Through Rate of 0.38%
- The campaign exceeded the client’s expectations in terms of performance (clicks and coupon prints)
- Lowered acquisition costs throughout the campaign compared to CPC campaigns
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