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2020 has brought huge changes in the promotion of products and services through content. We can no longer replace one client with another as easily as it was before. Therefore, it is worth focusing on providing clients with valuable and useful content that will help them achieve happiness and success. It’s vital to learn how

Now we all have serious economic problems caused by the pandemic and we cannot be so dismissive about replacing existing customers. For example, if you successfully create content at the end of the funnel after the purchase, then you are no longer working to attract customers, but to retain them. If you’re creating content for current clients, it can actually generate income right away.

So how to act to keep afloat? Mindexpolabs has some tips for your success:

• Few companies have a FAQ page on their websites with answers to the most frequently asked questions – check that it is on your website in a visible and accessible way. It should answer really pressing customer questions. Once the client has entered the site, and s/he is already at the depth of the funnel – help him/her save precious time.
• Answer the most popular questions in a convenient for the customers way- via email, text messages, social media, or paid search ads.
• When it comes to influencer marketing, look around – you already have a group of influencers: your customers and employees. “Influence” is not necessarily synonymous with “audience”. Influence refers to the ability to change a way of thinking or behavior. To do this, you do not need to participate in a reality show, you need one or a couple of people to believe you. Look at your employee base, customer base, and partners to find out which of them are your ambassadors. This is what is called micro effect identification. Start with it.
• Remember: how you run business in the next six months will affect the next six years. Work for the long term. Create useful content. The volume of content and its usefulness should increase dramatically.
• Feedback. Quite a trivial way to retain a customer, but its importance may not be obvious. The fact is that only one out of 20 dissatisfied customers will complain about a bad service or product, the rest will simply change the company. This means that just one voiced complaint is the reason why 20 customers could silently leave you. The way out is to respond to all calls and constantly improve your product and service. Regularly test your own service and collect clients’ feedback.
• A loyalty program is a system of bonuses and discounts for regular customers. Loyalty programs can be very simple, such as points for a purchase, and complex – dynamic, with increasing discounts and exclusive offers. However, both of them work to retain customers.

Customers need to be retained – regular customers bring more profit and are cheaper than those who make only one or two purchases. Also, customers who leave are more likely to go to competitors rather than just stop using the product.