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Advertising Experiments

Even if you have a well-tuned advertising campaign, do not think that you should not experiment with it! Very worth it! The path to perfection is endless, but this does not mean that you should not go along it. So, what is worth testing in contextual and targeted advertising?

Consider the following:

• Carefully study the rules for composing advertising texts and with pleasure start an interesting process.
• Decide on the placement of the publication. Its value depends on this. In social networks, you need to limit yourself to one, at most two sentences; in a newspaper, an ad can be stretched to a paragraph.
• Give meaning to every word, use parasite words to a minimum. A text containing a lot of “water”, that is, secondary words that do not carry a semantic load, is tiring to read. The reader wants to know about the properties of the product. Brevity is good even in advertising. More precisely to understand what such words are parasites or stationery, will help Nora Gal’s book, “The Word of the Living and the Dead.”
• Find out who your customer is, make a psychological portrait of him, literally describe the characteristics of a typical character. Without the knowledge of Central Asia, an advertising text cannot be compiled. Imagine who your customer is, what his age, social status, interests are. In advertising, use the language of this category of people.
• There are few such products that absolutely everyone would like, so an advertisement must be made for a precisely defined group of people.
• Come up with an unusual title, you can question. This is worth talking about separately!

1.Texts

This is the most obvious! Run multiple ads that are set up the same way, but with different texts. After 2-3 weeks, evaluate the CTR of each ad and remove the unnecessary. What exactly to change:

• Headings
• Entire ad text
• Benefits
• Remove/add price
• Call to action

2. Delivery time

Do not think that contextual advertising brings results only during working hours. There are niches in which night advertising works even better than during the day. No, this is not what you thought – I’m talking about food delivery. Well, about what you thought, too. Yes, and nightly clicks are cheaper in context.

3. Additional links

Applies only to context. Sometimes advertisers screw pages that are completely unnecessary to the user, such as “Our values!” etc. Test it!

4. Requests

Delete, add, expand, refine. Sometimes one shoots from which you do not expect at all.

5. The position of the announcement.

Special placement or a thick banner in the social network is not always the most conversion choice.

6. Picture

That’s where there is a fantasy. They say that people like money, people, etc. in pictures. But they only say that! Even if you are promoting a specific product – its photos are probably full-on Google pictures.