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Text for successful SEO-promotion

The site may have blank pages for a number of reasons. Such web pages do not bring any benefit to visitors and with a large number of sites can reduce its position in search results.

In addition to the negative impact on SEO, blank pages degrade the usability of the project, forcing users to take extra steps to find relevant content on the resource. This worsens behavioral factors, increases the failure rate.

Mostly blank pages on the site appear due to the fact that content has been deleted on them. Sometimes such pages are automatically generated by plugins.

Whatever the cause, they must be removed. There are various ways to detect blank pages on a site. One option is to find the table in the database that stores the contents of the pages and sort the contents of the desired column alphabetically.

Which text on a web page is better ranked

In addition to the optimal length, the text on the web page should have the following qualities:

• be unique. The use of non-unique content leads to search engine filters;
• be difficult to the extent that it is necessary for the target audience. For sites publishing articles on a professional topic, the complexity of the texts is an indicator of the quality of the project;
• The text must contain promoted keywords. It is important that they are used more often than other phrases that are not used for promotion. The page ranking is affected not only by the density of keywords, but also by their position in the text, as well as the word order;
• it is best to use keys evenly throughout the text, high-frequency keys in headings, medium and low-frequency keys within content. For 1000 characters, it is worth placing 4-5 keys;
• the text must be literate. Many errors can pessimize the page in the search results.

The amount of text on the page affects its ranking in the search results. Also, this indicator affects the number of reposts on social networks and natural links from other resources, the bounce rate, and CTR. Increasing the length of the text, subject to its quality, uniqueness, and relevance for the site, can increase leads and increase conversion.

Some types of pages, for example, posts on social networks, tweets, product cards in online stores, are well-ranked with short text. Therefore, to identify the optimal text length, it is worthwhile to perform a separate analysis for each important page of the site taking into account the keywords and competitors leading in the search results.